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Verve Retro Videos

June 19, 2013
by Bill Ganon GM Local Markets

Some memorabilia from the early days of selling mobile in 2010. Hard to believe that was three years ago. Short fun sales training teaser  (about 1 min) Longer, tour-like recap of Verve sales seminars in 2010  (About 4 minutes) Best, Bill Ganon    

Mobile Ad Sales in the 49th State

May 28, 2013
by Bill Ganon GM Local Markets

May wrapped up with a visit to Anchorage, AK to meet with Verve’s partners at the Anchorage Daily News. This large property in the McClatchy stable has been a traditional digital leader, and decided to host local advertisers for 2 educational seminar on digital and mobile (breakfast and lunch events). Thanks to the good work Read more…

Seattle / Tacoma, then glad to be “homa”

April 14, 2013
by Bill Ganon GM Local Markets

It’s been a really busy March filled with a lot of travel and sales visits. The month concluded with a great visit to the Tacoma News Tribune. Special thanks to Digital Sales Director Desiree Brown for assembling such a great turnout. Say hello to the team showing off their smartphones.

Green Acres (aka NYC to Wichita in the same week)

March 28, 2013
by Bill Ganon GM Local Markets

For any of you 60′s TV fans out there, you might recall the campy sitcom  “Green Acres” – the absurd doings of a city girl (Eva Gabor) and country boy (Eddie Albert) who decide to settle on a farm in the midwest. For those that need a nostalgic 60′s fix, here’s the  video clip that Read more…

Digital Day in Sacramento

March 27, 2013
by Bill Ganon GM Local Markets

Our partners at The Sacramento Bee set up a fantastic session for their local advertisers, a Digital Day. The concept was simple enough: invite local advertisers into a SacBee hosted event designed to educate and advise on the latest SacBee digital offerings. Verve was privileged to be selected to convey the latest mobile advertising opportunities.

Jazzing it up in “Nawlinz”

March 17, 2013
by Bill Ganon GM Local Markets

Verve’s latest stop was the Mega-Conference in New Orleans. I had the privilege of presenting a session: Realizing the Serious Potential of Mobile.  We focused on how sales teams can immediately start selling better and more effective mobile ad schedules to advertisers. If you’d like a copy of the presentation you can download that HERE. Read more…

Excellent article on the need for improved location data in mobile

February 19, 2013
by Bill Ganon GM Local Markets

Please read Verve CEO Tom MacIsaac’s excellent article on the need for, and Verve’s efforts to deliver better location data for mobile advertising campaigns. You can link to that article HERE  

Connecticut – Post Winter Storm Nemo

February 18, 2013
by Bill Ganon GM Local Markets

I had the opportunity to make several stops in the coastal and central Connecticut region under the invitation of Journal Register Company.  Naturally, mobile advertising was the theme but the backdrop was provided by Winter Storm Nemo. Despite arriving in New Haven, CT  4 days after the storm,  the city was only partially recovered and Read more…

LA Television and Music Trip

February 11, 2013
by Bill Ganon GM Local Markets

Just came back from a great trip to LA to meet and train the KNBC 4 Los Angeles digital sales team. Finally got to check off the last of the 10 NBC O&O stations I’ve had the privilege of training. 

Exciting New Research Report from Verve

February 6, 2013
by Bill Ganon GM Local Markets

Great inaugural Verve Location Powered Mobile Advertising Report illustrating the importance of location as huge driver for mobile advertising. Please read through and let us know what you think! Link to the report here